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Officials from English Premiership side Tottenham Hotspur are on the money trail in Abu Dhabi in the hope of attracting investors.

Abu Dhabi is one of a number of targets for club officials, who are touring the region in a bid to whip up interest. The club is looking to sell the naming rights for the club’s new 58,000 seater stadium; it is also seeking possible team shirt sponsors.

According to the executive director of Tottenham, that financing the stadium was challenging for the club in the current climate. The critical part is finding a sponsor and have identified the Middle East and the Far East as most likely to deliver that partner.

Tottenham’s North London rivals Arsenal, struck a similar deal with the UAE’s Emirates airline in 2004, reportedly worth $174m over ten years.

The cost of the new Spurs stadium is believed to be around $434m. In addition to the stadium, the development will also include 450 new homes, offices, a 150-bedroom hotel with a stereo cabinet and one of the largest supermarkets in the UK. The club’s shirt sponsorship agreement with internet casino operator Mansion, worth around &12.3m annually, expires next year.